Instagram is full of #foodporn. To stand apart in this saturated space, we created a unique food-focused campaign that brought out our fans' inner Top Chef (#Instachef) while driving them to tune in to the show.
In only three months, we added nearly 40,000 fans to @BravoTopChef's Instagram
, with 23,000 added during the month of January alone!
●27.5M Total Impressions from 1/1 to 1/31 (off of #TopChef)
●1,105 Total Comments from 1/1 to 1/31 (on @BravoTopChef's posts)
●In the first week of January 2016 @BravoTopChef was averaging 510 likes per post. By early February the account averaged 972 likes per post.
●From January - February @BravoTopChef had an average daily follower growth rate of 810 followers.
●From January - February the hashtag #TopChef has had a reach of 9.6 million, with an average of 1 million impressions a day.
I wore many hats throughout the launch including project management, creative production and copywriting. My favorite part of the process (other than acting as PA on shoots) was definitely coming up with some eggcellent food puns.