Projects


@BravoTopChef Instagram Launch -- Project Management
Creative Direction, Writing
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@BravoTopChef Instagram Launch -- Project Management
Creative Direction, Writing
8 0 0
Instagram is full of #foodporn. To stand apart in this saturated space, we created a unique food-focused campaign that brought out our fans' inner Top Chef (#Instachef) while driving them to tune in to the show. 

In only three months, we added nearly 40,000 fans to @BravoTopChef's Instagram, with 23,000 added during the month of January alone!

●27.5M Total Impressions from 1/1 to 1/31 (off of #TopChef)
●1,105 Total Comments from 1/1 to 1/31 (on @BravoTopChef's posts)
●In the first week of January 2016 @BravoTopChef was averaging 510 likes per post. By early February the account averaged 972 likes per post.
●From January - February @BravoTopChef had an average daily follower growth rate of 810 followers.
●From January - February the hashtag #TopChef has had a reach of 9.6 million, with an average of 1 million impressions a day.

I wore many hats throughout the launch including project management, creative production and copywriting. My favorite part of the process (other than acting as PA on shoots) was definitely coming up with some eggcellent food puns. 
Created/Designed at McBeard 
Courtesy of Warner Bros
Photography: Kylie Mazon
Styling: Kate Edwards
Design: Diana Steinsnyder
Created/Designed at McBeard 
Courtesy of Warner Bros
Photography: Kylie Mazon
Styling: Kate Edwards
Design: Allison Brunton
Created/Designed at McBeard 
Courtesy of Bravo
Photography: Kylie Mazon
Styling: Kate Edwards / Alice Thomas
Created/Designed at McBeard 
Courtesy of Warner Bros
Photography: Katie Marble
Styling: Kate Edwards
Design: Allison Brunton
Created/Designed at McBeard 
Courtesy of Warner Bros
Photography: Kylie Mazon
Styling: Kate Edwards
Design: Allison Brunton
Created/Designed at McBeard 
Courtesy of Warner Bros
Photography: Katie Marble
Styling: Kate Edwards
Design: James Kohlmeier
Created/Designed at McBeard 
Courtesy of Warner Bros
Photography: Kylie Mazon
Styling: Kate Edwards
Created/Designed at McBeard 
Courtesy of Bravo
Photography & Styling: Kate Edwards
Design: James Kohlmeier
Created/Designed at McBeard 
Courtesy of Warner Bros
Photography: Katie Marble
Styling: Kate Edwards
Design: Allison Brunton
Created/Designed at McBeard 
Courtesy of Warner Bros
Photography: Mallory Cummins
Styling: Mallory Cummins
Design: James Kohlmeier
Created/Designed at McBeard 
Courtesy of Bravo
Photography: Katie Marble
Styling: Kate Edwards
Design: Diana Steinsnyder
Created/Designed at McBeard 
Courtesy of Bravo
Design: Diana Steinsnyder
Created/Designed at McBeard 
Courtesy of Warner Bros
Photography: Mallory Cummins
Design: Allison Brunton